Roku Set-top Box

What is Roku?



Roku is the first “over-the-top” set-top box that NetBroadcasting.tv has chosen to provide our customers access via their existing streaming account at no additional cost. Roku is an inexpensive (prices begin at $59.99 online) set-top box that connects to the consumer’s TV set and home Internet connection. TV set connections can by way of a digital HDMI cable to a new HD flat screen TV, or by old-fashioned analog audio and video to an older TV set. So your viewers do not have to have a new high-end TV to use Roku. All they do need is a TV set and a broadband Internet connection that can be accessed wirelessly or wired (wired connections require Roku 2 XS model). “Over-the-top” means that Roku can provide content to the consumer over and above the major traditional broadcast, cable and satellite delivery systems that are so expensive to access for the programming originator. Yet the experience for the consumer is very much the same as if they were watching a network broadcast. You can deliver your programming for a fraction of the cost of purchasing air-time on traditional media outlets. Plus, there are more than three million Roku boxes in use today. One of the most attractive features of Roku is that there are no subscription costs to the consumer to watch any of the hundreds of free channels. There are also premium paid services available on Roku like Netflix, Amazon and Hulu just to name a few, so the Roku box will have a lot of value to your viewers in addition to your channel.

Am I eligible for a Roku Channel?

NetBroadcasting.tv is an official Roku channel developer. Combined with our streamng service we can now provide a private channel to all of our current and new customers at no additional cost. That channel will be available to your viewers when you give them the access code. If you want your channel listed in the Roku Channel Store, then it can be submitted to Roku for consideration as a public channel. We will be glad to work with you on the public channel submission. Although the final determination is up to Roku, we know the process and what it takes to get approved. There is no approval process for a private channel.

How do I get started?

Before even considering a streaming to Roku, if you have not already done so, go to Target, Wal-Mart, or BestBuy and purchase a Roku box, or order one online at shop.roku.com. Prices start at $49.99 online and the least expensive box is all you need to receive programming streamed from your NetBroadcasting.tv account. Many of your questions will be answered by experiencing Roku yourself. And before considering a channel, you will need to look at some other channels, including a public channel from one of our actual customers. Once you have a Roku box, then we can continue explaining what will be needed for you to have a Roku channel.

OK, I have a Roku box, now what?

Ok, so we will assume that you now have a Roku set-top box and have connected it to your TV set as well as your wireless or wired Internet connection and also that you have created a free account with Roku to authorize your box. Next, go to the Channel Store and scroll down to the “Religion & Spirituality” section and scroll to the right until you find the “Kenneth Copeland Ministries” channel and add it to your lineup.


Fig.1 shows the "Kenneth Copeland Ministries" channel highlighted. That Channel Store graphic is one that you will need to provide for your Roku channel. (See Graphic section 1, a and b in "Required Graphics" below.

Or you can add a channel through the web once you have logged into your Roku account. Just go to https://owner.roku.com/add/kennethcopeland and follow the instructions to add the channel. A URL similar to the above one is is what you would give your viewers to access your private channel. The “Kenneth Copeland Ministries” channel is free of charge and you can delete it later if you don’t want to keep it. This channel is a good example because it has both on-demand and a 24/7 live channel.


Fig. 2 shows that you add the channel, it will show up at the end of your home channel list. This shows the "Kenneth Copeland Ministries" channel in line with all the other loaded channels. Note that the "WSJ" channel is highlighted which shows the size difference between it and the non highlighted "Kenneth Copeland Ministries" graphic. You will need to supply a highlighted size and a non-highlighted size of this graphic. See Graphic section 1, c and d in "Required Graphics" below.


Fig. 3 shows that when you highlight the channel, it gets larger. (See Graphics section 1, e and f in "Required Graphics" below.

Once you select the channel, you will see the channel home page (See Fig. 4 below). This is where any number of channel categories are shown in a line extending to the right. Each of these are grapics that will need to be supplied along with the header graphic at the top of the page.


Fig. 4 shows the "Kenneth Copeland Ministries" channel home. Note the header graphic (See Graphic section 1, g and h) and the several category graphics (See Graphic section 2, a and b) in "Required Graphics" below.

Once you select a category, you will see a number of sub-categories just below the header graphic. The sub-categories are text-only and do not need graphics. Beneath the sub-categories are the thumbnails for each actual video. Note that if a category has only one sub-category, the sub-categorywill not be normally be shown, although it can be forced to be shown if needed. In addition to the graphics which we will review below, you will need some title and description information for each video or live stream.


Fig. 5 shows a sub-category highlighted and the individual episodic video thumbnails greyed-out.


Fig. 6 shows that once a sub-category is selected, the episodic thumbnails are non-longer grey-out and can be selected. These individual thumbnails will need to be provided for each video (See Graphic section 2, c, d, e, and f) in "Required Graphics" below.


Fig. 7 shows that once a video is selected a description is shown and the option to play the video is given. Note what is called the "breadcrumb" text near the upper-right of the screen that indicates what category and sub-category have been previously selected.

Once NetBroadcasting.tv provides you a private Roku channel and regardless of whether it is submitted to be public or not, you will receive access to our web-based channel manager specifically for your channel. The Roku Company does not supply any channel management other than manually editing code, which is nearly impossible to do error free and will take a lot of time. That’s why NetBroadcasting.tv’s Roku Channel Management interface along with our streaming Content Delivery Network is such a great value. The Channel Manager is where you will add and remove categories, sub-categories, and individual on-demand and live videos streams. We will be providing a training video soon for the NetBroadcasting.tv Roku Channel Manager.

REQUIRED GRAPHICS

The only graphics you will need to supply before we can create your Roku channel are the channel store graphic (six different sizes needed) and the header graphic (two different sizes needed). The rest of them you will upload yourself through the NetBroadcasting.tv Roku Channel Manager. As we mentioned, and as shown by perusing other Roku channels graphics are a big part of the Roku experience. In order to create the correct Roku graphics, some experience with Photoshop will be helpful. A Photoshop template is available to download here if you woud like to use it. If you need help, we can get you in touch with a production facility that works with NetBroadcasting.tv and can assist you with your initial graphics at a reasonable cost. Because Roku is designed to be connected to both High Definition (HD) and Standard Definition (SD) TV sets, all graphics created in Roku must be presented in both HD and SD versions. This is regardless if your content is in HD or SD or mixed. All HD graphics should be created with square pixels and all SD graphics should be created with 0.9 non-square pixels that is referred to as D1/DV NTSC (0.9) in Photoshop and is what we are referring to when we reference non-square pixels below.

There are two classes of Roku graphics that will be needed, ones that are built into the channel when it created (Section 1 below) and ones that you upload through the NetBroadcasting.tv Roku Channel Manager (Section 2 below):

SECTION 1: Channel graphics that are built into the channel when it is created and can only be changed by publishing a new version of your Roku channel. These consist of the following eight graphics. Note that six of the graphics are simply different versions of the same graphic:

a. Channel Store HD Graphic PNG file at 290x218 square pixels. This version shows up in the Channel Store on HD TV sets and is required regardless of whether your channel is private or public. Download example

b. Same graphic as in “a.” above except at 214x144 non-square pixels. This version shows up in the Channel Store on SD TV sets and is required regardless of whether your channel is private or public. Download example (Remember non-square pixel graphics will not display properly on a computer.)

c. Same graphic as in “a.” above except it is a PNG file at 108x69 square pixels. This is on your home screen for HD TV sets where all of your subscribed channels show up. This image is used when your viewers’ cursor is NOT on your channel. Download example

d. Same graphic as in “a.” above except it is a PNG file at 80x46 non-square pixels. This is on your home screen for SD TV sets where all of your subscribed channels show up. This image is used when your viewers’ cursor is NOT on your channel. Download example (Remember non-square pixel graphics will not display properly on a computer.)

e. Same graphic as in “a.” above except it is a PNG file at 336x210 square pixels. This is on your home screen for HD TV sets where all of your subscribed channels show up. This image is used when your viewers highlight your channel. Download example

f. Same graphic as in “a.” above except it is a PNG file at 248x140 non-square pixels. This is on your home screen for SD TV sets where all of your subscribed channels show up. This image is used when your viewers highlight your channel. Download example (Remember non-square pixel graphics will not display properly on a computer.)

g. The HD header graphic. This is a 1280 x 165 square pixel PNG file with the lower 35 pixels of the full-width image being a white space where the sub-categorytext will be displayed.Download example

h. This is the same graphic as “g.” above, except that this is a 720x110 non-square pixel PNG file with the lower 22 pixels of the full-width image being a white space where the sub-category text will be displayed. Download example (Remember non-square pixel graphics will not display properly on a computer.)

SECTION 2: The following graphics are loaded through the NetBroadcasting.tv Channel Manager and can be changed at any time:

a. CATEGORY HD graphic: 304x237 square pixels

b. CATEGORY SD graphic: 224x158 non-square pixels

c. Episodic 4:3 aspect ratio video thumbnails for HD displays: 295x224 square pixels

d. Episodic 4:3 aspect ratio video thumbnails for SD displays: 214x144 non-square pixels

e. Episodic 19:9 aspect ratio video thumbnails for HD displays: 342x193 square pixels

f. Episodic 16:9 aspect ratio video thumbnails for SD displays: 267x135 non-square pixels

OTHER REQUIRED INFORMATION

In addition to the graphics in Section 1 above, we will need the following:

a. Your channel name: (30 character maximum)

b. Your channel short description: (60 character maximum)

c. Your channel long description (300 character maximum)

Coming soon: An introduction to the NetBroadcasting.tv Roku Channel Manager.